TikTok Showcase is a great feature that is associated with TikTok Shop. Many know TikTok Shop but fail to notice TikTok Showcase. TikTok Showcase allows you to sell products without actually owning them. It is slightly similar to drop shipping, but not entirely. In this article, you will explore the TikTok Showcase. Also, view the profiles of competitors anonymously with a TikTok viewer, and you can cull out strategies to promote sales in the TikTok Showcase. Make use of such tools and strengthen your strategies. Blend using tools and the insights given here to carry out successful sales through the TikTok Showcase.
Key Takeaways:
- What is TikTok Showcase?
- Roles of TikTok Shop and Showcase:
- Availability of TikTok Shop:
- Ways to enable TikTok Showcase
- Advantages of selling on TikTok:
- Difference between TikTok dropshipping and TikTok Showcase
- Difference between TikTok Shop and TikTok Showcase
What is TikTok Commerce and TikTok Showcase?
TikTok Commerce is a suite of programs consisting of features, solutions, and advertising tools that businesses on TikTok can use to interact with their customers. TikTok Shop is one of them, allowing brands to sell products directly through TikTok.
Brands can open TikTok Shop, post Live videos and in-feed videos, and use the Showcase tab to promote their products. The TikTok Showcase is a feature related to the TikTok Shop. It lets customers Shop from a seller or a TikTok Shop by showing a Shopping bag symbol on the profile of a TikTok handle. Moreover, this lets customers scroll through countless products and purchase from different brands in a place.
Roles of TikTok Shop and Showcase:
You can use TikTok Showcase to exhibit
- All your products are to be in a single place.
- Few products and market them.
- Some or all products to carry out affiliate collaborations.
Availability of TikTok Shop and TikTok Showcase:
TikTok Shop and TikTok Showcase are currently available in all of the regions below.
- Indonesia
- The United Kingdom
- Singapore
- The United States
- The Philippines
- Thailand
- Vietnam
- Malaysia
Ways to Enable TikTok Showcase
You can start a TikTok Showcase even if you do not have a TikTok Shop account. If you craft ads with Showcase, you can promote any products through a TikTok account. otherwise, you could set up a TikTok Shop. If you begin a TikTok Shop, you will be provided with a space called inventory where you have products of your own or owned by the TikTok Shop owner whose product you have Showcased. Also, you can allow marketing partners to sell products instead of you if you own a TikTok Shop. Marketing partners can make Showcase ads to exhibit some or all of the Shop’s products.
Moreover, when you create an ad, you can choose either ‘Shop or Showcase’ as your ‘Product Source.’ If you select TikTok Shop as your product source, you can advertise products that belong to the TikTok Shop. But, if you select Showcase as your product source, you can advertise the products that are displayed in the Showcase.
Advantages of Selling Directly on TikTok:
TikTok offers a versatile and bustling environment for businesses to engage with their followers and target audience. So, here are a few pivotal advantages of selling through TikTok:
- Creative Advertising Tools
- Wider Audience Reach
- Engagement
- Blended Shopping Experience
- Influencer Collaborations
You also have tools like the TikTok name generator to create a unique TikTok shop name. You can hone your TikTok shop strategy with such unique but simple elements.
Difference Between TikTok Dropshipping and TikTok Showcase
Dropshipping is where you do not own the product. You have the product in an inventory, sell them, and get a commission. Similarly, TikTok Showcase allows you to sell products from TikTok Shop. You can sell from various TikTok shops without owning them and get a commission based on how you promote them. But the difference is that you can only add TikTok Shop products in the TikTok Showcase. No external products not associated with the TikTok Shop are allowed to be sold in TikTok Showcase.
Difference Between TikTok Shop and TikTok Showcase
Both TikTok Shop and TikTok Showcase help in the sales of a brand’s product. However, they differ in purposes and have diverse features. Let’s see in detail.
1. Ownership and Inventory
- TikTok Shop: Here, a seller owns products in an inventory. Thus, the Seller is the person who manages the inventory, sales, and order fulfillment.
- TikTok Showcase: Here, several products are displayed for buyers to choose from. These products can be from a single or multiple shop. These people are often affiliates or third-party marketers selling products from different brands for a commission.
2. Product Source
- TikTok Shop: The Shop manages and owns all products given
- TikTok Showcase: This has products from different sources, like various TikTok Shops or brands.
Wrapping Up:
To wrap up, the TikTok Showcase allows dropshipping to be done in a specific way. This makes it a feasible feature for selling products widely. Additionally, TikTok Shop owners can collaborate with influencers who own TikTok Showcase and promote their products. So, this makes it easy for them to gain fame.
