Tote bags are versatile accessories that you can use to transport groceries, lunch, books, and other items. They are an easy and obvious addition to any merch selection you’re selling. Tote bags have quickly become one of the most popular products to sell online. Since more people switched from single-use plastic bags to reusable bags.
So, if you’re looking for a way to draw attention to your company and help it stand out from the crowd, consider marketing your brand with wholesale tote bags. Your customers will be excited to use these bags. In turn, it will raise brand awareness. Because the more your customers use your branded bag, the more exposure they will give your company.
Your company isn’t the only one looking to increase brand recognition; your competitors are as well. So, you need to design a wholesale tote bag that will draw attention to your company. The key is to create something completely unique that will stand out from the crowd. If you don’t know where to start, this article will help you! This guide will show you how to create an eye-catching design for your bag that people will want to buy.
How to Design a Tote Bag?
In many ways, designing a wholesale tote bag is similar to designing a t-shirt. You can use both sides of the bags to print designs. Also, there are several ink colors that you can use to customize the wholesale tote bags. But where should you start with 6.5 x 7.7 inches of design space?
Here are some customization ideas to make your custom totes truly memorable.
Invest in high-quality totes that will make an impression without draining your advertising budget:
You want your customers to reuse your wholesale tote bags. So that, people can see your bags frequently and become attentive to your brand and products/services. A high-quality tote bag will be reused and carried more frequently. So, it is recommended to invest in premium-quality bags that will not wear out quickly.
Custom canvas tote bags are available in thicknesses ranging from 5 oz to 12 oz. Bags weighing 5 to 6 oz are thin and used for low-cost purchases. These are not long-lasting and will not have a positive impact on your audience. 8 oz canvas cotton is ideal for custom promotional tote bags. Because it is lightweight, strong, has medium durability, and is inexpensive. Choose 10 to 12 oz canvas cotton totes if you have a larger budget and want premium, high-quality wholesale totes.
Choose Your Design Path
The first step in designing your wholesale tote bag is deciding what kind of design you want to put on it. If you’re not sure where to begin with your design, consider one of these three design styles that we adore.
Create a Unique Design
If you only want to sell totes, you can simply create a custom tote bag design and you’re good to go! Check that your design is visible in the color or colors of the tote you intend to sell.
Match Your Tote Bag to Your Other Items
If you’re selling your tote bag alongside other merchandise, matching the design of your tote to the other products you’re selling will make your design process easier. This design style is great for creating merch with your firm’s logo or for designing products for a special occasion.
Design a Complementary Look
If you’re selling your wholesale tote bag as part of a larger merchandise collection, you can create a complementary design theme. That can give all of your products a fun and cohesive look. When you add these types of designs to your online store, they look great next to each other. As a result, encourage users to buy multiple items from the collection.
You can create complementary designs for your products by using the same fonts, colors, and graphics. But remember to rearrange them or change the language.
Keep It Simple
You only need to have a logo or a catchy tagline to draw attention to these totes. Avoid providing too much information. Ideally, the customization should only increase brand recognition rather than educate the public about your company.
Celebrate Your Company’s Image
The design you select should be consistent with your brand’s values. To ensure consistency, stick to your corporate colors and taglines. It will help your audience remember your brand and associate the product with your business. Get creative while maintaining your brand’s identity. The best way to customize your wholesale tote bags is with a creative design that represents your brand.
Make It Eye-Catching
A visual interest element in your design will easily pay off. Because it will capture the attention of your audience and ensure maximum publicity for your message. Choose a simple, aesthetically pleasing, and one-of-a-kind design.
Incorporate Your Company’s Culture
Your custom design should ideally become the foundation of your company’s culture. While designing wholesale tote bags, you should focus on the clever use of artistic elements to achieve your goal.
Make Your Personalized Totes Irresistible!
Make your bags extremely appealing if you want people to carry them around. To increase the appeal of carrying custom totes, use humor, appealing colors, creative messages, and social awareness messages. Millennials appreciate unique items that make them stand out, so design totes that they will want to show off.
Now that you know some of the best secrets for customizing wholesale tote bags, it’s time to look into some of the season’s hottest totes.
Eco-Friendly Totes
Include these reusable canvas totes in your marketing mix to highlight your brand’s eco-friendly profile. For all the right reasons, your brand and message will be the center of attention. Cotton or jute tote bags that are reusable and long-lasting are some other options to consider. Choose from a variety of colors and models that complement your promotional theme.
Grocery Tote Bags
Distribute these dependable shopping bags, which are designed to meet your recipients’ needs on a busy shopping day. The large size and sturdy handles will make it a great companion as they shop! Needless to say, having your company’s logo and message imprinted on these will draw a lot of attention.
